CHALLENGE

Second Cup had recently been sold and wanted to stay in its current location but the building was fully occupied and the landlord as not motivated to offer renewal terms that reflected the current market.

SOLUTION

The Wilson team employed the services of an independent space planner who confirmed the company could reduce their footprint by 17% if they relocated.  An RFP to competing landlords established what financial terms were available in the market and this information was employed to leverage negotiations with the incumbent landlord.

RESULTS

Because Second Cup was able to convince their Landlord they would seriously consider relocating in order to reduce their occupancy costs they were able to employ market leverage to obtain significantly better renewal terms with a rent free period for space they did not need but were willing to keep.